Senior Interactive Producer | Account Director
RDVO (Somerville, MA) :: 09.2006 - 12.2008
- Cultivated client relationships and developed account level strategy while managing development projects
- Maintained creative oversight of the various disciplines: visual design, IA, content development and UI design
Clients: The Gillette Company (Gillette Young Guns*); Boston Red Sox; Oxfam America; ZINK Imaging
Senior Producer: Digital Media Relations and Interactive Development
Digital Influence Group (Waltham, MA) :: 05.2006 - 08.2006
- Designed, directed and executed digital media relations campaigns and produced social media content
Clients: VISA International; Babson College; SAP; Jeteye
Project Manager | User Experience Lead
Independent Consultant :: 04.2002 - 05.2006
Led project engagements and user experience activities for some of Boston's leading interactive agencies, including: Interactive Factory; Molecular; Broadstreet
User Experience Clients: Fleet Bank; Analog Devices; Greenwood Publishing
PM Clients: Museum of Science; MIT Sloan School of Management; Genzyme; Bristol-Myers Squibb
Director of User Experience
BeeLine Internet Resources (Boston, MA) :: 04.2000 - 04.2002
Directed the growth and execution of the various user experience practices across client projects while participating in executive management team business development activities
- Defined site functionality, navigation and user interactions
- Designed and conducted user field studies, heuristic evaluations, competitive analyses and usability tests
- Analyzed collected data and incorporated results into development plans
Clients: Nellie Mae*; The Mentor Network
Senior Project Manager
BeeLine Internet Resources (Boston, MA) :: 07.1998 - 04.2000
- Worked closely with clients to guide strategic initiatives and project planning
- Delivered client projects according to specifications, on time and within budget
Clients: Yankelovich Partners; Greater Boston Chamber of Commerce; Bits & Pieces Puzzle Catalog
Radio station sites: KISS 108* (Boston); Jammin' 105 (New York); Power 99 (Philadelphia)
Digital Marketing Manager
Broadway in Boston (Boston, MA) :: 12.1996 - 07.1998
Spearheaded audience development programs to move marketing focus away from traditional media to the Web, to increase brand awareness and to facilitate cost-effective niche marketing
- Developed and implemented comprehensive business strategy for digital marketing initiatives
- Fostered strategic alliances netting over $60K in promotional exposure through co-marketing
- Managed website development team and ongoing site maintenance for BroadwayinBoston.com*